Zornitza Hadjitodorova is Bulgarian, speaks five languages, and has lived in eight countries on three continents. She is currently the MEA Marketing Leader Watson IoT, IBM, and has lived in the UAE for ten years. Zornitza holds an MBA from INSEAD. She also has an international NGO, Our Breathing Planet, which is a Google Grant recipient. She has a strong passion for sustainability and environmental conservation, horse riding, house music, and start-ups.

Zornitza is married with one child.