Vidya is a Digital transformation and Marketing Specialist focussed on strategy and delivery of award-winning, customer-centric initiatives combining data, analytics, design thinking and consumer behaviour within the financial sector.

A strong advocate of design thinking and research-backed customer insights & trends, Vidya has led initiatives that have had success across key levers of business KPIs- acquisition, retention, cross-sell and cost to serve to ultimately delivering great customer experience.

Vidya’s core competencies are 1] to lead P&L centric omnichannel marketing strategies for direct, broker and affinity businesses and 2] to direct seamless and consistent user-centered design and experience across multivariate customer journeys. Vidya holds a Masters in Mass Communications and is a trained Kathak dancer.