Lucy drives the innovation agenda at H+K Strategies METIA, supporting business transformation, counseling major clients and mentoring teams.

With experience working with some of the world’s biggest brands, Lucy uses strategic insight and teamwork to create integrated purpose-led communications campaigns. Recent clients across multiple sectors include Twitter, Flash Entertainment, Adidas, Mubadala, Yahsat, British Council, and Abu Dhabi Department of Culture + Tourism.​

Originally from the UK, Lucy previously worked at Freud Communications and The Press Association, and read English Language and Literature at the University of Oxford.